The daughter of then-Eagles tight end Fred Hill, Kim, had been diagnosed with leukemia. He retired, but the Eagles still contributed to fundraisers. That led to then-Eagles general manager Jim Murray talking with the Children’s Hospital of Philadelphia (CHOP) about what it needed.
Dr. Audrey Evans, a pediatric oncologist, told Murray that CHOP needed a place for parents to stay. The Eagles looked for a corporate sponsor to help out. McDonald’s agreed to donate 25 cents from a week of Shamrock Shakes sales to fund what would become known as the Ronald McDonald House.